Currently HRD managers are looking for candidates who understand the up to date skills in the field of digital marketing. If you are trying to get your foot in the digital marketing door and not having any luck, it's probably due to a lack of relevant skills on your resume. By spending time on gaining digital marketing certification, you will be up to speed with the trends and tools that are used in the best digital marketing areas.
As a digital marketing observer who is often asked for opinions and input from some friends who worked in digital marketing companies, the expertise in digital marketing is not only able to create sales promotions but must be supported by a certificate that states the person is reliable in the field.
Unfortunately, there are still many job seekers who think that a certificate of digital marketing expertise is not so important, and are also lazy to learn of digital marketing skill which is constantly evolving. Another reason why job seeker skill is difficult to develop is the cost of digital marketing courses which are quite expensive.
With more than thousand courses and certifications all giving the same benefits, you have many choices to pick the best digital marketing course that works best for you. That is why we decided to put a list of the best courses and digital marketing certification programs that give what companies need. And the good news, there are many companies that provide digital marketing courses for free.
Here's our list of the Top 8 Free Cost Digital Marketing Certifications that will sharpen your skills and land you a job in 2021, which all is free courses:
1. Google Analytics IQ Certification
To begin, you can set up an Academy for Ads account and run through Google Analytics for Beginners and Advanced Google Analytics courses to prepare for the exam. Before you apply to jobs, we suggest you to complete the course for running an effective marketing campaign, so you can impress the hiring managers.
Link: Google Analytics Academy
Duration: 4-6 hours
2. Google Ads Certification
As we said before, you need to become very familiar with various Google tools.
A strong Google Ads campaign can break your marketing plan. Your certification is complete when you pass the Google Ads Fundamentals assessment and one of the additional advertising product assessments. As another requirement, you must score 80% or higher to pass.
The additional assessment includes Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising, and are available through Academy for Ads.
Link: Google Analytics Academy
Duration: 4-6 hours
3. Google Digital Garage
Google Digital Garage offers free digital skills training via an online learning platforms. It provides individuals with a skillful plan to learn digital skills.
If you could only pick one certification program it would be Google's Digital Garage with its wide range of courses. If you're unsure of where to begin with your digital marketing training, then Google Digital Garage is the answer.
The training modules are perfect for those looking to learn all of the basics in one place. Topics run from analytics and data insights to display advertising. The entire course consists of 26 topics and is accredited by Interactive Advertising Bureau Europe and The Open University.
Link: Google Digital Garage
Duration: varied
4. YouTube Certification
Video is the most efficient and engaging form of content. The ability to form a comprehensive video content strategy is a highly sought-after job skill in 2019 and beyond.
YouTube certified is designed to help creators and partners use advanced YouTube systems and tools. If you didn't already know, YouTube is the second largest search engine, after Google of course, and a certification from the platform brings instant credibility.
The Certified Program is committed to educating all creators and users on the platform. Tutorials provide you with the latest best practices as well as advanced industry-level knowledge. There are three separate courses to choose from, including channel growth, content ownership, and asset monetization.
Link: YouTube
Duration: varies
5. Twitter Flight School Certification
You can learn to make a lasting impression on Twitter's 330 million users with Twitter Flight School.
Twitter provides two separate 'paths' to help digital marketers gain traction and start advertising on the platform. The Marketing Leadership program is perfect for those looking to explore larger business opportunities on the social media platform. It consists of 4 courses of 1-5 hours courses, meaning the entire program takes approximately one hour to complete.
Twitter Flight School boasts best practices and real-life scenarios from businesses to help digital marketers better integrate the social media platform into their work. You just need to log in with your Twitter account to gain access to the two individual courses.
Link: Twitter Flight School
Duration: 5 hours 20 minutes for the Digital and Social
6. Microsoft Advertising Certification and Training
If you're a business leader, so this program is suitable for you, because it offers free training that can help you grow your business and optimize your Microsoft Advertising campaigns.
To complete the certificate program, simply take the free courses at your own pace to prepare for the exam. You then have unlimited time to finish the free Bing Ads accreditation exam and obtain a score of 80% or higher to pass.
Link: Microsoft Advertising Certification and Training
Duration: work at your own pace
7. HubSpot Inbound Marketing Certification
Inbound marketing is a methodology designed to draw visitors and potential customers in, rather than just pushing a brand, product, or service. HubSpot is known as an authority in the inbound marketing space, and the certification is perfect for those that want to stay up to date on the best practices.
There are some new courses and popular courses that provides certificate that cover everything you need to learn, including Inbound Marketing, Content Marketing, and Inbound Sales.
The course consists of 8 lessons, videos, quizzes. Anyone can take the course and exam, and anyone interested in digital marketing should have this topic mastered.
Link: HubSpot Academy
Duration: 4 hours 12 minutes
8. SEMrush SEO Toolkit Course
SEMrush is one of the best most successful digital marketing tools. To serve their users and audience better, they have created an academy with a number of free digital courses. Their courses cover all digital marketing disciplines including SEO and the course is 100% free. That means after completing the course, you will have skills in SEO, PPC, SMM, and Content Marketing.
Once you've completed the course, you're ready to take and hopefully pass the SEMrush Certification Exam for SEO's. This certification tests you on all aspects of the SEMrush Toolkit Course, covering research, building campaigns, and measuring success.
Link: SEMrush SEO Toolkit Course
Duration: 3 hours
Opportunity Will Come to Those Who are Qualified
Keep in mind not to overwhelm yourself by taking too many courses. Instead, find one or two that work best for you and put all your effort into mastering those subjects. On the other hand, there are plenty of more beneficial courses online, but we suggest trying out these certified options firs.
That's all from us, we'll waiting good news from you.
Cheers
